Archives: Team

Biju heads the global operations team at Brandscapes that manages the data acquisition process for Global MR. In this role, he has been responsible for forging strategic partnerships with associates across the world.

Biju is an operations expert with a career spanning 20 years across various research organisations. His areas of focus are logistics management and global data acquisition across the categories of automotive, consumer goods and services, banking and financial services.

Prior to Brandscapes, Biju has worked with companies such as The Research Analysis Group (UAE), Lowe Lintas, and Hansa Research. His last stint was as Director – Field for IMRB, where apart from his line responsibilities, he was instrumental in formulating best practices for data acquisition and leading their implementation across the length and breadth of India. He is a graduate from Mumbai University, India.

Biju is an avid reader, and also finds joy in taking off into the unknown, whether it’s an unplanned drive or a long ride down lesser-known roads. He enjoys being at one with nature and all that comes with it.

Preeti is a Vice President working with the Global Market Research practice. She is responsible for business development and project execution across the globe. She is also responsible for developing new solutions to discover insights in today’s dynamic world.

She has over 16 years of experience covering market research, insight mining, strategy consulting, and media planning. She has extensively worked in FMCG and Financial Services sector across countries in the world.

Prior to Brandscapes, Preeti worked in with Bayer Crop Science in the insights function, designing and managing market research projects that helped drive business strategy. She has also worked with Kantar and AC Nielsen. Preeti is an MBA from Nirma University, Ahmedabad and BTech from Devi Ahilya University, Indore.

Preeti loves travelling; nature is her best friend. She loves reading, both philosophy and romance. books (philosophical as well as romantic). She has 2 children who inspire her to keep on developing her artistic as well as culinary skills.

He has 15+ years of rich global experience specializing in brand, communication and innovation insights.  He has led many strategic initiatives in the F&B and Financial Services space for clients across regions.

His career spans both traditional agency, client side as well as boutique insights agencies. This eclectic mix has helped him address a business problem / opportunity in a more holistic manner, when advising businesses with their growth plans.

Shashwat brings in more than two decades of extensive experience across industries like banking, KPO, media. Her 15+ years in qualitative research has been a steady mix of national and international projects ranging from culture understanding, development insights, innovation/NPD and communication strategy across all industry verticals. She also brings in a deep understanding of media industry in India from her earlier avatar in Zee Entertainment.

Shashwat has a Post graduate Degree in Marketing from ICFAI Hyderabad. She loves travel in any form but enjoy road trips the most. A generous dose of music, Urdu poetry helps her find her mojo in the mundane daily routine. Her claim to fame is being called a friendly mom by her 18 year old daughter!

Nehal leads the UK and EU business of Brandscapes based out of the London office and travels extensively to meet clients in Europe.

He has over 30 years of experience spanning marketing and consumer insights for consumer products, alcoholic beverages, banking and financial services. He is best known for pulling together insights using diverse methodologies to address his clients’ business needs.

Nehal started his career in product management at Forbes Campbell’s liquor business. Thereafter, he moved to Nielsen, went on to set up Ipsos in India, managed Market Probe Asia and GfK. He has been an adjunct professor at the post-graduate level at several premier educational institutes such as Singapore Management University and also several top-ranking B-schools in India. Nehal holds a Ph.D. in strategic management and is an MBA from the University of Bombay (now Mumbai). Nehal did his graduation in Statistics and Economics.

Nehal’s friends and acquaintances know him for his uncomplicated, warm, and friendly nature. Nehal is a theatre, trivia and comedy buff and can be found haunting London’s West End or at stand-up comedy clubs across the city.

Anand manages the Africa and Middle East business for Brandscapes Worldwide.

He brings over 13 years of experience, spanning technology, telecom, financial services, government and public sector, and consumer goods. Anand combines his diverse expertise with his passion for technology to solve client issues.

Anand started his career in technology consulting with the e-technology group at Kantar, followed by an insight function stint at Fidelity Investments where he worked on integrating big data with survey data. He has spent the last 8 years in the MENA region. Prior to Brandscapes, he was at Nielsen, followed by a stint with Kantar. He is an MBA from IBS, Hyderabad and did his B.E. from Andhra University

Anand loves to spend time at the beach and enjoys playing video games with his son.

Chirag Patel is an Associate Vice President – Analytics, based out of Atlanta and a principal SPOC for a key Global client.

He has over 16 years of experience across FMCG & Beverage industry specializing in Market Research and small data analytics.

Prior to joining Brandscapes, Chirag spent close to 5 years at Ugam solutions which specializes in market research solutions. A trained statistician, he has always had a passion for data and numbers since a young age and is constant striving to dig deeper into the subject.

He loves doing 10K runs on the weekend and participating in marathons. A wanderer at heart, he enjoys travelling and exploring new places.

Nityananda Parida holds the role of Associate Vice President for Finance, where his key responsibilities encompass financial reporting, tax management, treasury oversight, corporate financial strategy, and handling investor relations.

As a certified Chartered Accountant, Nityananda takes pride in his affiliation with the Institute of Chartered Accountants of India.

With a wealth of experience in the field of Finance, his core competency lies in his capacity to grasp intricate business challenges and subsequently deliver well-organized solutions. He excels in financial risk management, making data-driven decisions, and executing strategies with a focus on achieving results.

Lalatendu Mishra is an Associate Vice President – Analytics, leading the analytical division of Global Market Research as well as Insight Mining

He has over 26 years of experience specializing in Market Research, Social Research, Business Analytics & Strategy Planning across industries such as Consumer Goods, Retail, Alco-Bev, Telecom as well as Banking & Financial services. His works includes extensive analytics in identifying opportunities and mapping growth areas for his clients. He is also involved in preparing dashboard solutions for our key clients.

Prior to joining Brandscapes, Lalatendu has worked with Vision Foundation, Center for Market Research and Social Development, Manavidhikar Samajik Manch and Center for Human Development catering to creating & enhancing relevant social as well as business solutions.

As a post-graduate in Commerce, Lalatendu is also skilled in digital & social media analytics. He enjoys invigorating young minds as a teacher and is often lecturing with schools & universities on the subject of “Market Research”.

He enjoys browsing spiritual books, puzzles & mind challenges among dabbling in the culinary arts.

Srikanth Ganji is an Associate Vice President – Analytics, overseeing tactical decisions for Business Intelligence tools & its applications. He is responsible for driving BI processes, procedure development & implementation for key global client relationships.

He has over 13 years of experience specializing in Business Intelligence & Database design, reporting & analytics and is an expert in Business Analysis, Business Process re-engineering and information management practices, tools & protocols.

Srikanth started his career with Brandscapes where he realized his love for analytics & business intelligence applications.

As a post-graduate MBA from ICFAI Tripura and a Bachelor of Science (Mathematics) from D.G.Ruparel College, Mumbai, he continues to upskill himself in BI & Information System tools like Power BI, Tableau, etc.

He enjoys listening to music and hitting the dance floor and gym alike with almost equal fervour.