Archives: Team

Ravindra leads the Technology Business Unit at Brandscapes Worldwide, spearheading end-to-end Digital Engineering solutions across AI-powered product development, Data Engineering & Analytics, DevSecOps/MLOps, and Cloud & Mobile Engineering.

He brings over 26 years of leadership experience in the IT and technology landscape, with a proven track record of building and scaling high-performance engineering teams from the ground up. A seasoned builder of India Development Centers (IDCs) and Global Capability Centers (GCCs), he has delivered transformative engineering outcomes for global enterprises including Target, Dell, Adobe, Verndale, and Relevance Lab, serving verticals from Retail and Healthcare to Financial Services and Real Estate across North America, Europe, APAC, and Japan.

His work spans global locations including India, the US, UK, Hong Kong, Malaysia, and Ireland. His impact in driving AI-led enterprise transformation earned him a place among the “10 Most Inspiring AI Leaders in India 2025” by Corporate Trendz Magazine.

He holds a Bachelor of Engineering in Electrical & Electronics from the University of Visvesvaraya College of Engineering (UVCE), Bengaluru, and brings a pragmatic, execution-first leadership style to everything he does.

Having founded Brandscapes, Pranesh has been leading it since inception. He feels blessed to have built strong leadership and executive teams, who look after specific functions, practices, key accounts and regions.

His 40 plus years’ experience covers strategic leadership roles in marketing, brand development, advertising, and consumer insights across several consumer products and services.

Prior to Brandscapes, Pranesh was the President & Chief Operating Officer at Lowe Lintas, an organization in which he spent most of his career before founding Brandscapes. He has led brand and communications strategy development for Fortune 500 clients like Unilever, Visa, Coca-Cola, Johnson & Johnson, and HSBC. He is an MBA from the Indian Institute of Management, Ahmedabad, and a Physics graduate from Delhi University.

Pranesh is a passionate student of human insights. He loves traveling and reading to keep himself updated on why consumers feel, think, and behave the way they do.

Asha champions technology focused initiatives at Brandscapes. As a founding member of Brandscapes, she has led our Global Market Research practice and several Insight Mining projects, and set up the business development and corporate brand building function.

Her 30 years’ experience spans marketing and consumer insights for food & beverages, consumer durables, banking and financial services, shopper, and retail sectors. She specialized in generating consumer insights and converting those into actionable strategies.

Prior to Brandscapes, Asha worked in marketing and insights roles at Unilever, IPSOS, AC Nielsen, and Maruti Suzuki. She has taught Advertising Management at the Indian Institute of Management, Bangalore as a visiting professor. She is an MBA from Indian Institute of Management, Bangalore, and B.E from Delhi Technological University

Asha enjoys reading (especially fiction) and travelling.

Nirupama leads the Qualitative research and Innovation practice globally. She set up the qualitative offer and thus expanded the GMR practice which hitherto focused on quantitative work. She has led multi-country projects and programs, led several innovation and ideation workshops, and has developed exclusive tools and techniques

Nirupama has 33 years of experience spanning ideation, insight development, cultural understanding, concept, communication and product research, and NPD among others. She has extensive experience across the FMCG, consumer durables, technology, and service sectors. She specializes in facilitation for ideation and has co-developed behavior change protocols.

Prior to Brandscapes, Nirupama has worked in AC Nielsen, Research International, TNS, and Lowe. She has worked in the computer education sector across leading companies. She has an MBA degree from the Indian Institute of Management, Bangalore, and a Master’s in Mass Communication and Journalism from Osmania University. She has received training in facilitation, ideation and problem-solving.

Nirupama is an avid reader and writer. She speaks several languages and has training in classical music. She loves to travel, chats of the face to face and virtual sort. She is a people and trend watcher. Her latest interest is to pick up millennial lingo from her two daughters.

Swayam manages the North America business for Brandscapes Worldwide with the dual responsibility for business development and client management. After starting with Brandscapes in India, where he managed the global delivery center, Swayam moved to Atlanta in 2012.

He has been actively working with The Coca-Cola Company across their Strategy, Insights, and Marketing functions, managing teams across various BSW verticals of Insight Mining, Analytics, GMR, and Dashboarding.

Prior to joining BSW, Swayam worked with the Sterlite Group and Ortel Communications.
He is an MBA from IBS, Hyderabad and B.E from Utkal University.

Swayam loves to be on the beach with a book or a Bollywood movie, and dream about the next big move for Brandscapes.

Parvati leads the Insight Mining and Quantitative Research business for Brandscapes globally.

Her 30+ years career spans several areas – consumer research, equity research, public relations, human relations, marketing consulting, and brand consulting. Besides considerable experience in the FMCG space, she has specialized in the financial services and real estate space and helped develop insight protocols in these sectors.

Her career spans both large setups like Kantar and Indian Express as well as more boutique firms such as Feedback and Chlorophyll. She has taught marketing and advertising research at Mumbai B-schools such as Sydenham and Narsee Monjee. Parvati is a BSc Chemistry graduate from St. Xavier’s Mumbai and went on to complete her MBA in Marketing from the University of Poona and was awarded a gold medal.

Parvati enjoys philosophy and can be found in her free time communing with nature. She is married to a banker turned entrepreneur and has a son who has just entered the workforce.

Satyen heads the Analytics function of Brandscapes. He has the distinction of being the first employee of Brandscapes and has been instrumental in helping Brandscapes grow its Analytics function to cater to the needs of its growing client roster.

While FMCG has been the mainstay of his 20+ year career, he also has experience across varied industries such as Media, Technology, Banking, Pharma.

Prior to Brandscapes, Satyen spent close to 5 years with Infotools, a New Zealand based company specializing in providing software for market research analysis, preceded by a couple of stints at different market research agencies. Being passionate about all kinds of numbers and data, Satyen chose to do his Master’s in Statistics from Mumbai University.

Satyen loves all sports and activities where an outcome is expected, be it cricket, carrom or cards. Every morning you will find him with his tennis racket on the tennis court, playing to the best of his abilities to WIN.

Vivek is our Chief Strategy Officer and works across our global practices. Apart from his expertise in Strategy, Analytics & Insights, he brings a commercial perspective to our engagements. Based out of the US, he also leads business development in the Americas.

He has over 30 years of experience in Insights, Analytics, Strategy, and General Management. He spent 20 years on the client-side, where he led an Insights Function and in his last role was the CEO of a Business Unit. He has the expertise in not only gleaning insights that inform brand, innovation, portfolio, and business strategies but also executing them in the marketplace.  He has worked at the Global, Region, and Country level and hence understands the complexities and challenges associated with each of them.

Vivek started his career on the agency side at IMRB, Research International & TNS before moving to the client sides at Unilever, The Coca-Cola Company & Carlsberg Group. He has an MBA in Marketing from SIMSREE and a BSc degree in Physics from Mumbai University.

Vivek enjoys golf, reading & travelling. He has traversed twice around the globe and lived in 6 different countries. He is currently based in Atlanta.

Ashish is a Vice President in the Global Market Research practice.

He has a total of 20+ years of experience in Market Research Consulting covering Consumer Behavior, Market Segmentation, Brand and Ad Tracking, Communication Testing, and Consumer Engagement. His experience includes the FMCG, Alco-Bev, RTD Beverages, Banking & Financial Services, and Automotive sectors.

Prior to joining Brandscapes Worldwide, Ashish has worked at Ipsos and Nielsen.
He has a Masters degree in Communication Research from California State University, Chico.

Ashish enjoys reading, cooking on the weekends, and follows European league football with a passion.

Vishi leads the analytics team and is responsible for managing certain key accounts of Brandscapes.

He has 20+ years of analytics experience in the Banking and Finance, Consumer Packaged Goods, and Beverages sectors.

Prior to joining Brandscapes, Vishi spent 8 years with Genpact, where he was leading the analytics support teams for Discover, GE Capital Financial Services, and other global customers.
Vishi is a post-graduate in statistics from the University of Mumbai, where he began his career as a lecturer.

A cycling enthusiast, Vishi enjoys exploring places on his bicycle. In 2019 he clocked 10,000 km on his cycle, including a 600 km ride from Mumbai to Goa. When he gets a break from solving statistical algorithms, he jumps into some kind of sporting activity.