Archives: Team

Deva has a diverse experience of 10+ years across various domains, where he plays an active part with insights and strategy for our global clientele. He joined Brandscapes after completing a Master’s in Management Science & Marketing Analysis from Lancaster University, United Kingdom, in 2012 and has since been a key member of the Insight Mining team. His experience with Brandscapes has seen him consult with clients across a variety of fields, including Beverages, Foods & Consumer Packaged Goods.

Deva’s key functional areas include opportunity identification, resource allocation, and revenue growth management as well as driving strategic initiatives. A serial high performer, his time with Brandscapes has seen him in client facing/delivery roles for the most of his tenure and is currently based out of Atlanta. As part of his current role, he manages various key initiatives of the company in North America by being a strong liaison between the clients and the offshore teams.

Deva likes to understand the basics of everything he is involved in and loves to get his hands dirty with anything new and thereafter builds his expertise on it to service the clients and generate new business and he does both with a lot of zeal and effectiveness.

Deva is a keen sports enthusiast, and he fervently supports Manchester United and Chennai Super Kings and doesn’t miss even a single game when these two teams play. In his free time, he loves spending his time on a beach with his wife and 2 dogs.

Niranjan Banarjee is an Associate Vice President, specializing in Analytics & Business Intelligence with more than 16+ years of rich experience. Currently he is principal SPOC for a global client and is also responsible for managing operation of company’s second largest analytic hub.

He has worked with a wide array of clients in FMCG, Beverages & Healthcare and his core expertise is in solving complex analytics problems, designing and developing data products, dashboards, and project management. As a leader, he is also responsible for continuously nurturing, coaching, and developing young talents and next line leaders.

Prior to joining Brandscapes, Niranjan worked with Vedanta Group where he was responsible for Commercial & Logistics operations across PAN India

He holds a bachelor’s degree in commerce and an MBA in Marketing from ICFAI University

In his free time, he enjoys watching movies, travelling, reading & cooking.

Yusuf Shaikh is an Associate Vice President – Analytics, leading SPOC relationships with key Global clients in the Market Research space.

He has over 15 years of experience specializing in Market Research, Market Mix Modelling across domains such as Finance, Pharma, Media & FMCG (being his core expertise).

Prior to joining Brandscapes, Yusuf has worked with Cross-Tab marketing services, where his love for analytics started. He has also worked with Nielsen and Tata Consultancy Services (TCS).

As a post-graduate MBA from Welingkar institute Mumbai, he has also completed his graduation as Master of Science in Physics from Mumbai University.

He enjoys travelling, trekking & hiking, and is more than happy to lose himself crooning to his favourite music numbers.

Current Role in BSW

Sonali is a key leader of our Analytics vertical and is responsible for managing key global accounts for Brandscapes. She is leading a team of talented professionals, while exploring core areas of data mining, social analytics, and insight tracking.

Experience & Specialization

She has 13 years of experience in data mining, analytics, and consumer insights. Has worked on multiple projects for global beverages & FMGC Sectors. Handles clients across different geographic spread.

Other companies

Prior to Brandscapes, Sonali worked with ICICI Prudential, Mumbai as an Associate Health Assurance Manager.

Education

Sonali is an MBA from Biju Patnaik University of Technology (BPUT), Odisha with Dual specialization (Marketing & Finance)

Hobbies and personal anecdotes

Sonali enjoy music and travelling. She loves to sing and draw rangolis. She has two beautiful daughters and loves to see them growing together

Sarath manages client accounts for Brandscapes in the APAC region out of the Singapore Office.

He brings over 12 years of experience in market and consumer insights spanning beverages, consumer packaged goods, technology, and financial services.  Sarath leverages his experience of client-side stints with his passion for future first technology led agile solutions to solve client business problems.

Having worked across practices at Brandscapes, Sarath brings a holistic view to his clients’ challenges.

He has an MBA degree from IBS Hyderabad and a B.E from Shivaji University

Sarath is into playing badminton & football, drawing & painting, reading (manga buff & wuxia fiction), travelling, and exploring cultures & languages. An ideal day for him is a day spent in the embrace of nature.