Shashwat brings in more than two decades of extensive experience across industries like banking, KPO, media. Her 15+ years in qualitative research has been a steady mix of national and international projects ranging from culture understanding, development insights, innovation/NPD and communication strategy across all industry verticals. She also brings in a deep understanding of media industry in India from her earlier avatar in Zee Entertainment.
Shashwat has a Post graduate Degree in Marketing from ICFAI Hyderabad. She loves travel in any form but enjoy road trips the most. A generous dose of music, Urdu poetry helps her find her mojo in the mundane daily routine. Her claim to fame is being called a friendly mom by her 18 year old daughter!