Preeti is a Vice President working with the Global Market Research practice. She is responsible for business development and project execution across the globe. She is also responsible for developing new solutions to discover insights in today’s dynamic world.
She has over 16 years of experience covering market research, insight mining, strategy consulting, and media planning. She has extensively worked in FMCG and Financial Services sector across countries in the world.
Prior to Brandscapes, Preeti worked in with Bayer Crop Science in the insights function, designing and managing market research projects that helped drive business strategy. She has also worked with Kantar and AC Nielsen. Preeti is an MBA from Nirma University, Ahmedabad and BTech from Devi Ahilya University, Indore.
Preeti loves travelling; nature is her best friend. She loves reading, both philosophy and romance. books (philosophical as well as romantic). She has 2 children who inspire her to keep on developing her artistic as well as culinary skills.